Verdict in brief
The book Ik Stop Wel is an accessible introduction to Marcel Borst's 4-3-2-1 method. For €37.50 you get 195 pages plus bonus material such as coaching videos. It is a good, affordable first step if you read Dutch and want to find out whether the approach suits you before buying the online programme.
Cheapest start
Book: Ik Stop Wel by Marcel Borst (in Dutch)
- 195 pages, hardcover
- Six bonuses, including coaching videos and a checklist
- Work through it at your own pace
Affiliate links: if you buy through these links, we receive a commission. Prices as listed on ikstopwel.nl in September 2026. All Ik Stop Wel products are in Dutch.
What is the book about?
The core is the same as the online programme: according to Borst, smoking is mainly a learned habit and only partly an addiction. The book explains how that habit works, why willpower usually falls short and how to unlearn the links between smoking and everyday moments. It is written with many examples and practical tips. According to the provider, it spent two weeks at number 1 in the Dutch Managementboek top 100.
The bonuses
- a quit-smoking checklist;
- coaching videos;
- an introduction to the 4-3-2-1 system;
- a podcast series;
- a video on common mistakes when quitting;
- help to get friends or family to quit as well.
Book or online programme?
The book gives you the explanation; the programme guides you through it step by step, with hypnosis sessions, aftercare and a guarantee. If you are good at picking things up on your own, the book may be enough. If you want more support, consider the 60-day coaching or the online programme. You will find a comparison in our Ik Stop Wel review.
We receive a commission if you buy through our links. Price and bonuses as listed on ikstopwel.nl in September 2026.